Ask Can blog comments on competitor sites reveal keyword gaps?

[Brajet]

Reading blog comments on competitor sites can give keyword ideas that many people ignore. In comments, readers often ask questions that were not fully explained in the article. Those questions can become new keywords because they show what people still want to know. If many people ask the same thing, it means there is a content gap that can be filled with a new post. This method is simple but can give very useful ideas. Do comment sections still give good content ideas today?

 

[Luna Logics]

Comment sections can still be a useful source of content ideas today, especially in competitive niches. They often reveal real user confusion, missing details, or follow-up questions that existing articles didn't fully cover. While not every comment will lead to a strong keyword, repeated questions or clear patterns can point to genuine content gaps. The key is not to rely on them alone, but to use them as supporting insight alongside keyword research and search tools.

 

[Anthony Joshua]

I think blog comments can actually help spot keyword gaps because readers often ask questions that the main article didn't fully answer. When you see repeated questions under competitor posts, it usually means there's missing content that you can turn into new keyword ideas for your own site.