AI can be useful for audience research, but it has limits. It can help you look at trends, sort through large amounts of data, and identify patterns in how people behave online. Tools like ChatGPT can also help you build audience personas by asking the right questions and organizing the answers. But AI does not replace real customer conversations or direct feedback. It works best as a tool to speed up research, not as the only source of truth. How well do you think AI can actually understand a specific audience?