Ask Can a Snapchat influencer succeed without picking a clear niche?

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I always seem to get confused when it comes to picking a niche on Snapchat. I scroll through my feed and see some people stick to one thing. Others try out all kinds of topics. I have already posted everything from food snaps to tech updates. My stories jump around a lot.

I check my stats every week. Sometimes I get a little spike in views, sometimes nothing happens for days. My friends tell me to just pick whatever feels natural. I still wonder if that makes a difference.

Has anyone actually grown an audience on Snapchat without choosing one clear niche? Can a Snapchat influencer succeed without picking a clear niche?
 

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