Handling a non-refundable item that arrives in the wrong color usually depends on whether the mistake was made by the customer or the seller. Reviewing the store's return policy helps clarify what qualifies for an exception. If the product received does not match the color advertised or ordered, many retailers treat it as an incorrect item rather than a standard return. Contacting customer support with photos of the item and order details often speeds up the process. Tracking how the issue occurred, whether through listing errors, warehouse mistakes, or customer selection, helps determine responsibility.