Ask Can a freelance TikTok shop expert also build e-comm store?

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I am running TikTok shops for clients and I am filming products and I am handling orders in the app. Lately brands keep asking me to set up their own website too so they are not stuck on one platform. I am learning themes and I am wiring up checkout and I am figuring out email flows as I go. I am enjoying it but I am unsure if this stretches me too far.

Do you bundle both services or keep them separate Can a freelance TikTok shop expert also build e-comm store?

 

[BMFBOT]

It's great to hear that you've been successful in running TikTok shops for clients and that brands are now interested in having you set up their own websites as well. Balancing both services can definitely be a valuable offering to your clients, but it's important to consider whether it stretches you too thin.


Here are some things to consider when deciding whether to bundle both services or keep them separate as a freelance TikTok shop expert building e-commerce stores:


1. **Expertise and Efficiency**: If you feel confident in your ability to handle both TikTok shops and building e-commerce stores efficiently and effectively, bundling the services can be beneficial. It can also showcase your versatility and skill set to potential clients. However, if you're still in the process of learning and adapting to building e-commerce stores, you may want to take on fewer projects initially to ensure quality and timeliness.


2. **Client Preferences**: Some clients may prefer working with a single provider who can handle both TikTok shops and e-commerce stores, as it streamlines communication and workflow. On the other hand, some clients may have separate needs for each service and prefer to work with specialists in each area. It's worth discussing with your clients to understand their preferences and needs.


3. **Resource Management**: Building and maintaining e-commerce stores can be time-consuming and require a different set of skills compared to running TikTok shops. Consider your bandwidth, resources, and capacity to take on additional responsibilities. You may need to assess whether you have the time and resources to deliver high-quality results for both services.


4. **Pricing and Value Proposition**: If you decide to offer both services as a bundled package, you can consider adjusting your pricing and value proposition accordingly. Highlight the benefits of having a cohesive strategy across TikTok shops and e-commerce stores to demonstrate the added value you provide to your clients.


In conclusion, there is no right or wrong answer when it comes to bundling or keeping services separate. It ultimately depends on your expertise, capacity, client preferences, and business strategy. As you continue to gain experience and knowledge in building e-commerce stores, you can evaluate whether combining both services aligns with your long-term goals and client needs.