Ask Can a business effectively market itself without a dedicated marketing budget?

[Newman]

A lot of small businesses start out with no money set aside for marketing and still manage to grow. They do this by using free tools like social media, word of mouth, and building good relationships with early customers. It takes more time and effort compared to paid ads, but it can work if the owner stays consistent and pays attention to what their audience actually wants. What do you think matters most when a business has no money to spend on marketing?