Ask Are niche-specific challenges still worth doing as a TikTok influencer in 2025?

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I keep finding myself a bit unsure about the value of niche-specific challenges on TikTok these days. I spend time planning and launching a couple of themed challenges in my own niche. I make the rules clear and encourage people to join in, hoping for a boost in engagement.

Some challenges lead to a wave of participation, while others seem to fizzle out after a few posts. I scroll through comments and watch for any patterns each time I try something new.

Are niche-specific challenges still worth doing as a TikTok influencer in 2025?
 

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