Ask Are businesses moving too slowly to keep up with social media changes?

[Brajet]

Scroll through any platform and you'll notice trends rising and dying within days, sometimes hours. Meanwhile, plenty of businesses are still stuck approving posts that were written weeks earlier, missing the moment completely by the time they go live. Speed seems to matter more than perfect planning these days, yet many brands haven't adjusted to that pace. Is the old way of scheduling content becoming a real disadvantage now?