Follow Along A landing page is a web page that usually isn't on a website.

[sandbox]

A landing page is a web page that usually isn't on a website, although it can be. The most popular use case is within marketing campaigns as part of a sales funnel, which on a basic level will consist of an advert, the landing page, then the sales page, and potentially some email follow-up. Although more advanced and much better performing funnels have a lot more elements than this example.

A landing page in a marketing funnel acts as lead capture page, where usually the aim is to convert the prospect into a lead. This conversion can be receiving an email address and phone number. To get this information from the prospect, on the landing page you will outline what it is you are offering. This could be a lead magnet, which is a free offering to get a prospect's contact details. This can take the form of a PDF downloadable guide, an instructional video, among other things. That means the focus of the landing page should be on the benefits they get from the lead magnet offer, not the service the company provides - that's step two. This is a common mistake that most business owners and even marketers make.

 

[Dean101]

It's usually not like a full website with lots of pages and menus. You normally land on it after clicking an ad, a link in an email, or something online. The whole point is to get you to do one action, like sign up, buy something, or check out a product. So it keeps things really focused and doesn't distract you with too many links or options. Businesses like using landing pages because they can control the message and see how well it works. Basically, it's a straight-to-the-point page that tries to get you to click, sign up