I feel a little confused about headline copy. I see so many stores with catchy titles on their landing pages. I don't really know how much it affects conversions on an e-commerce store.
I tried changing the main headlines on a few product pages. I tested shorter versions and longer, more descriptive ones. Some pages seemed to get more clicks while others stayed the same.
I am still watching how visitors respond and tracking the results. How does headline copy affect e-commerce landing page conversions?
I tried changing the main headlines on a few product pages. I tested shorter versions and longer, more descriptive ones. Some pages seemed to get more clicks while others stayed the same.
I am still watching how visitors respond and tracking the results. How does headline copy affect e-commerce landing page conversions?