Anthony Joshua's latest activity
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Anthony Joshua replied to the thread Ask What is the difference between SEO and Google Ads?.The biggest difference is that SEO focuses on getting free traffic from search engines over time, while Google Ads is paid traffic that... -
Anthony Joshua replied to the thread Ask SEO better than Google ads.I think that’s one reason many businesses try to balance SEO and PPC instead of depending on only one. SEO can bring strong long term...
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Anthony Joshua replied to the thread Ask Is it better to run one broad paid search campaign or split everything into smaller ad groups?.I think smaller ad groups usually give better control because the ads can match the keywords more closely. When the message feels more...
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Anthony Joshua replied to the thread Ask What is the difference between conversion tracking and Google Analytics goals in paid search campaigns?.I think conversion tracking in Google Ads is mainly focused on actions directly connected to ad performance, like purchases, sign ups...
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Anthony Joshua replied to the thread Ask What is a good quality score to aim for in Google Ads?.I think most advertisers try to aim for a Quality Score between 7 and 10 because that usually shows the ads and landing pages are...
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Anthony Joshua replied to the thread Ask Does running Google Ads help a website rank better in organic search too?.I think paid ads and SEO work best when they support each other, but they do not always need to run together. Some businesses use ads...
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Anthony Joshua replied to the thread Ask Can digital marketing alone be enough to grow a business without any other marketing effort?.Digital marketing alone can grow some businesses, especially online based ones. Many brands now get customers mainly through social...
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Anthony Joshua replied to the thread Ask What is the right way to use ad extensions in a search campaign?.Ad extensions work best when they add useful information instead of just filling space. Things like extra links, phone numbers, prices...
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Anthony Joshua replied to the thread Ask Is Google Ads the first paid platform a business should try in digital marketing or not?.I think it depends on the type of business and what people are selling. Google Ads works well when people are already searching for a...
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Anthony Joshua replied to the thread Ask How do you manage expectations when a digital marketing client thinks Google Ads works like magic?.Sometimes the issue is that clients only hear success stories online and think every campaign prints money fast. Regular communication...
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Anthony Joshua replied to the thread Ask Is it possible to run profitable paid ads in digital marketing without a landing page?.I think it is possible in some cases, especially if the ad sends people directly to a product page, social media page, or marketplace...
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Anthony Joshua replied to the thread Ask Is it worth investing in Google Ads certification for someone working in digital marketing full time?.It can be worth it, especially for someone working full time in digital marketing. The certification itself may not guarantee higher...
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Anthony Joshua replied to the thread Ask Is there a point where adding more negative keywords starts hurting a paid search campaign?.I think one clear sign is when impressions and clicks start dropping too much without any improvement in conversions. That usually means...
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Anthony Joshua replied to the thread Ask How do digital marketers decide whether to use single keyword ad groups or not?.I think marketers usually decide based on how specific the search intent is. Single keyword ad groups work better when one keyword has...
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Anthony Joshua replied to the thread Ask How do digital marketers use the Google Ads keyword planner beyond just finding keywords?.I think many marketers use Google Keyword Planner to understand demand, not just collect keywords. When you see how often people search...