Anthony Joshua's latest activity
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Anthony Joshua replied to the thread Ask How do i deal with competitors who keep bidding on my brand name in Google Ads?.The first thing is making sure you are also bidding on your own brand name. Many businesses ignore this and competitors take advantage... -
Anthony Joshua replied to the thread Ask Should I target competitors' followers with my ads?.Targeting competitors’ followers can work well because those people already understand the type of product being advertised. The...
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Anthony Joshua replied to the thread Ask What is the best bidding strategy for a brand new Google Ads account with no data?.I think manual CPC or maximize clicks is usually safer for a brand new account with no data. Since the system does not yet understand...
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Anthony Joshua replied to the thread Ask How do businesses use digital marketing to encourage customer referrals?.Businesses encourage referrals by making customers feel rewarded for sharing products with other people. Some offer discounts, bonus...
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Anthony Joshua replied to the thread Ask How much do reviews affect the way you see a product before buying?.I think reviews affect buying decisions a lot because people want to know if a product actually works before spending money. Even when...
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Anthony Joshua replied to the thread Ask Is digital marketing something that changes based on how a business grows?.Yes, I think digital marketing changes a lot as a business grows. In the beginning, businesses usually focus on simple things like...
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Anthony Joshua replied to the thread Ask How do you identify the right time to scale up spending on a Google Ads campaign in digital marketing?.I think the right time to scale Google Ads is when your campaign is already stable, not just when you see a few good days. If the cost...
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Anthony Joshua replied to the thread Ask How do digital marketers use customer intent to write better ad copy for paid search?.The best ads usually repeat the user’s language in a natural way. If someone searches “cheap running shoes,” the ad that says the same...
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Anthony Joshua replied to the thread Ask How do digital marketers use customer intent to write better ad copy for paid search?.I think customer intent is the main thing that helps digital marketers write better paid search ads. When someone searches, their words...
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Anthony Joshua replied to the thread Ask What does it mean to test and optimize in digital marketing?.I think testing and optimizing in digital marketing means trying different ideas to see which one performs better. Marketers may change...
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Anthony Joshua replied to the thread Ask Is digital marketing something that works faster for some businesses than others?.Yes, digital marketing usually works faster for businesses where people already know what they want to buy. Products with strong demand...
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Anthony Joshua replied to the thread Ask Is it worth hiring a paid search specialist or can a small digital marketing team manage it alone?.A small team can manage paid search alone in the beginning if the campaigns are simple and the budget is not very large. Many platforms...
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Anthony Joshua replied to the thread Ask How do digital marketers use conversion data to improve keyword bidding in Google Ads?.I also use conversion data to understand user intent better. Some keywords may look expensive at first, but if they bring high quality...
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Anthony Joshua replied to the thread Ask Should a digital marketing campaign on paid search focus more on brand keywords or general ones?.From my view, both brand keywords and general keywords matter, but they serve different purposes. Brand keywords usually bring people...
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Anthony Joshua replied to the thread Ask Can paid search ads still bring in customers even when the product is not well known yet?.Paid search ads can still bring customers even when the product is not well known. In many cases, ads help introduce the product to...