Niche First & Products Next

E-commerce Business A-Z

1. E-commerce Business A-Z

Estimated time: 09:46 minutes

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2. The Ecommerce Origin Blueprint

Estimated time: 07:10 minutes

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3. Niche First & Products Next

Estimated time: 08:24 minutes

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4. Inventory & Incorporation

Estimated time: 09:30 minutes

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5. Storefront Setup & Sales Page Power

Estimated time: 07:01 minutes

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6. Promote, Optimize & Scale

Estimated time: 09:06 minutes

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7. Conclusion & Next Steps

Estimated time: 12:03 minutes

What to Sell , and Who to Sell It To?



🎬 Video Script for Step 3: Choose Your Niche




πŸŽ₯ INTRO (00:00–00:40)


[On Camera | Warm, Motivational Tone]
"Welcome to Step 3 of your ecommerce journey , choosing your niche.
This is one of the most important decisions you'll make.
Why? Because when you try to sell to everyone, you end up selling to no one.
A niche gives you focus. It creates clarity for your brand.
And most importantly , it connects you directly to buyers who are already looking for what you offer."



πŸŽ₯ SEGMENT 1 – What Is a Niche? (00:40–02:30)


[Voice-over + Slide: Niche Pyramid – Industry β†’ Niche β†’ Sub-niche]
"A niche is a focused segment of a larger market.
Let's say your industry is 'health & wellness.' A niche could be 'plant-based supplements,' and a sub-niche could be 'vegan nootropics for women over 40.'

Here's the key:
A great niche is not too broad and not too small.
It should have:


  • A passionate audience
  • Existing demand
  • And room for YOU to stand out."

[On Camera]
"And remember: It's much easier to dominate a narrow niche than to survive in a saturated general store."



πŸŽ₯ SEGMENT 2 – Passion vs. Profit: How to Balance Both (02:30–04:30)


[Voice-over + B-roll of people crafting, cooking, training]
"Start by asking:
➑ What am I passionate about?
➑ What do I know more than the average person?
➑ What do people come to me for help with?

When you choose a niche aligned with your passion, three things happen:


  1. You're more motivated
  2. You understand the customer deeply
  3. You create content and marketing that connects

But passion alone isn't enough , you also need proof of profit."




πŸŽ₯ SEGMENT 3 – Market Validation Process (04:30–07:30)


[On Camera | Energetic tone]
"Let's validate your niche like a pro."

[Cut to Screencast + Narration]
Here's a 4-step process:

  1. Google Trends – Search your niche. Look for rising or stable trends. Declining? Red flag.
  2. Amazon Best Sellers – Browse your category. Are people buying? Read reviews to find gaps and frustrations.
  3. Facebook Groups & Reddit – Join niche communities. Are they active, passionate, asking questions?
  4. Keyword Tools – Use tools like Ubersuggest, Ahrefs, or Google Keyword Planner to see monthly search volume.

[Prompt | Overlay on Screen]
"Pause the video. Use the Niche Research Worksheet in your Action Guide to write down 3 niche ideas."



πŸŽ₯ SEGMENT 4 – Red Flags and Green Lights (07:30–09:00)


[Voice-over + Slide: "Green Light vs. Red Flag Niche Checklist"]

βœ… Green Lights:


  • You can identify the customer avatar
  • There's existing competition (yes, that's a good sign)
  • There's long-term growth potential
  • It excites you to talk about

🚫 Red Flags:


  • No existing competition (likely no demand)
  • You can't clearly describe the ideal buyer
  • You hate the idea of building content in this space
  • The only appeal is "quick profit"



πŸŽ₯ WRAP-UP (09:00–09:30)


[On Camera | Friendly tone]
"Once you've locked in your niche, you've officially stepped out of the generalist crowd and into entrepreneur territory.
In the next step, we'll dig into finding products that people are already searching for and buying. This is where the real money starts to show up."



🎬 Video Script for Step 4: Find Your Product




πŸŽ₯ INTRO (00:00–00:30)


[On Camera | Direct tone]
"Now that you've chosen your niche, it's time for the goldmine: product selection.
In this step, you'll discover how to find high-demand, low-risk products that fit your brand and serve your ideal customer."



πŸŽ₯ SEGMENT 1 – Product Types (00:30–02:30)


[Voice-over + Icons or product mockups]
"Your ecommerce store can include 3 types of products:

  1. Physical Products – Tangible items like apparel, accessories, tools
  2. Digital Products – Ebooks, templates, printables, memberships
  3. Services – Coaching calls, consulting, virtual workshops

You can combine types based on your niche. For example:
A yoga niche store might sell yoga mats (physical), guided meditations (digital), and private Zoom sessions (service)."




πŸŽ₯ SEGMENT 2 – Product Brainstorming (02:30–04:00)


[On Camera | Encourage active learning]
"Let's brainstorm."

[Overlay: Action Guide Prompt]
"Write down 5 product ideas for each of your 3 niche choices. Use these questions to guide you:

  • What do people in this niche struggle with?
  • What tools, accessories, or resources can solve that?
  • What are competitors selling right now?"



πŸŽ₯ SEGMENT 3 – Researching What Sells (04:00–07:30)


[Screencast Walkthrough + Voice-over]
"Now let's find out what's hot , and what's not.

  1. Amazon – Go to your category. Click 'Best Sellers.' Read 3-star reviews. This is where people vent real frustrations.
  2. Etsy – Perfect for handmade, artistic, or niche lifestyle products.
  3. TikTok Search – Type in your niche and look for 'TikTok made me buy it' trends.
  4. Aliexpress / CJ Dropshipping – Look for high-order products with solid reviews and videos.
  5. Google Keyword Planner – Look for keywords with high monthly search but low competition."



πŸŽ₯ SEGMENT 4 – Product Validation & Selection (07:30–09:30)


[Voice-over + Google Trends demo]
"Run your top 10 product ideas through Google Trends.
See which ones are rising, not declining.

Then ask:


  • Are competitors selling this successfully?
  • Is there a unique angle I can bring?
  • Can I deliver a better experience , better packaging, faster shipping, bonus resources?"

[Prompt]
"Now, pick your Top 10 Product Shortlist. If you can, start with 5–10 quality products , not 100. This makes branding and marketing easier."



πŸŽ₯ SEGMENT 5 – Find a Supplier or Create It Yourself (09:30–11:00)


[Voice-over + logos of suppliers on screen]
"For physical products, use:

  • CJ Dropshipping or Zendrop (for automation)
  • Alibaba / AliExpress (for low-cost inventory)
  • Spocket (for US/EU suppliers)

For digital products, use:


  • Canva (design templates)
  • Notion (build planners and databases)
  • Gumroad or Payhip (to deliver content)

For affiliate stores:


  • Amazon Associates
  • Clickbank
  • ShareASale"



πŸŽ₯ SEGMENT 6 – Pricing Strategy (11:00–12:30)


[On Camera | Teaching tone]
"Here's the simple pricing formula to start with:

(Product Cost + Shipping) Γ— 3 = Selling Price


This gives you room for:


  • Marketing expenses
  • Transaction fees
  • Profit margin

Example: If a product costs $8, and shipping is $2, that's $10 total. Multiply by 3 = $30 retail price."




πŸŽ₯ WRAP-UP (12:30–13:00)


[On Camera | Confident tone]
"You now have a list of validated, trending, profitable products.
These aren't just things to sell , they're solutions to your customer's problems.

In the next video, we'll tackle setting up your store the right way , legally and visually. You're about to go live."

Your progress:

529%
Playlist Completed

Lesson info:

Teacher: BMF.io

Participants: 2

Completions: 4

Created: Jul 16, 2025 at 8:31 PM

Updated: Oct 7, 2025 at 11:22 PM

Estimated time: 08:24 minutes

Participants:

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