Niche First & Products Next
E-commerce Business A-Z
1. E-commerce Business A-Z
Estimated time: 09:46 minutes
(Completed) (Completed) (Completed) (Completed)2. The Ecommerce Origin Blueprint
Estimated time: 07:10 minutes
(Completed) (Completed)3. Niche First & Products Next
Estimated time: 08:24 minutes
(Completed) (Completed) (Completed) (Completed)4. Inventory & Incorporation
Estimated time: 09:30 minutes
(Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed) (Completed)5. Storefront Setup & Sales Page Power
Estimated time: 07:01 minutes
(Completed) (Completed) (Completed)6. Promote, Optimize & Scale
Estimated time: 09:06 minutes
(Completed) (Completed) (Completed)7. Conclusion & Next Steps
Estimated time: 12:03 minutes
What to Sell , and Who to Sell It To?
Here's the key:
A great niche is not too broad and not too small.
It should have:
When you choose a niche aligned with your passion, three things happen:
But passion alone isn't enough , you also need proof of profit."
Green Lights:
Red Flags:
You can combine types based on your niche. For example:
A yoga niche store might sell yoga mats (physical), guided meditations (digital), and private Zoom sessions (service)."
Then ask:
For digital products, use:
For affiliate stores:
(Product Cost + Shipping) × 3 = Selling Price
This gives you room for:
Example: If a product costs $8, and shipping is $2, that's $10 total. Multiply by 3 = $30 retail price."
In the next video, we'll tackle setting up your store the right way , legally and visually. You're about to go live."
Video Script for Step 3: Choose Your Niche
INTRO (00:00–00:40)
SEGMENT 1 – What Is a Niche? (00:40–02:30)
Here's the key:
A great niche is not too broad and not too small.
It should have:
- A passionate audience
- Existing demand
- And room for YOU to stand out."
SEGMENT 2 – Passion vs. Profit: How to Balance Both (02:30–04:30)
When you choose a niche aligned with your passion, three things happen:
- You're more motivated
- You understand the customer deeply
- You create content and marketing that connects
But passion alone isn't enough , you also need proof of profit."
SEGMENT 3 – Market Validation Process (04:30–07:30)
- Google Trends – Search your niche. Look for rising or stable trends. Declining? Red flag.
- Amazon Best Sellers – Browse your category. Are people buying? Read reviews to find gaps and frustrations.
- Facebook Groups & Reddit – Join niche communities. Are they active, passionate, asking questions?
- Keyword Tools – Use tools like Ubersuggest, Ahrefs, or Google Keyword Planner to see monthly search volume.
SEGMENT 4 – Red Flags and Green Lights (07:30–09:00)
Green Lights:- You can identify the customer avatar
- There's existing competition (yes, that's a good sign)
- There's long-term growth potential
- It excites you to talk about
Red Flags:- No existing competition (likely no demand)
- You can't clearly describe the ideal buyer
- You hate the idea of building content in this space
- The only appeal is "quick profit"
WRAP-UP (09:00–09:30)
Video Script for Step 4: Find Your Product
INTRO (00:00–00:30)
SEGMENT 1 – Product Types (00:30–02:30)
- Physical Products – Tangible items like apparel, accessories, tools
- Digital Products – Ebooks, templates, printables, memberships
- Services – Coaching calls, consulting, virtual workshops
You can combine types based on your niche. For example:
A yoga niche store might sell yoga mats (physical), guided meditations (digital), and private Zoom sessions (service)."
SEGMENT 2 – Product Brainstorming (02:30–04:00)
- What do people in this niche struggle with?
- What tools, accessories, or resources can solve that?
- What are competitors selling right now?"
SEGMENT 3 – Researching What Sells (04:00–07:30)
- Amazon – Go to your category. Click 'Best Sellers.' Read 3-star reviews. This is where people vent real frustrations.
- Etsy – Perfect for handmade, artistic, or niche lifestyle products.
- TikTok Search – Type in your niche and look for 'TikTok made me buy it' trends.
- Aliexpress / CJ Dropshipping – Look for high-order products with solid reviews and videos.
- Google Keyword Planner – Look for keywords with high monthly search but low competition."
SEGMENT 4 – Product Validation & Selection (07:30–09:30)
Then ask:
- Are competitors selling this successfully?
- Is there a unique angle I can bring?
- Can I deliver a better experience , better packaging, faster shipping, bonus resources?"
SEGMENT 5 – Find a Supplier or Create It Yourself (09:30–11:00)
- CJ Dropshipping or Zendrop (for automation)
- Alibaba / AliExpress (for low-cost inventory)
- Spocket (for US/EU suppliers)
For digital products, use:
- Canva (design templates)
- Notion (build planners and databases)
- Gumroad or Payhip (to deliver content)
For affiliate stores:
- Amazon Associates
- Clickbank
- ShareASale"
SEGMENT 6 – Pricing Strategy (11:00–12:30)
(Product Cost + Shipping) × 3 = Selling Price
This gives you room for:
- Marketing expenses
- Transaction fees
- Profit margin
Example: If a product costs $8, and shipping is $2, that's $10 total. Multiply by 3 = $30 retail price."
WRAP-UP (12:30–13:00)
In the next video, we'll tackle setting up your store the right way , legally and visually. You're about to go live."
Lesson info:
Teacher: BMF.io
Participants: 2
Completions: 4
Created: Jul 16, 2025 at 8:31 PM
Updated: Oct 7, 2025 at 11:22 PM
Estimated time: 08:24 minutes
Participants:
