Ask How do I use digital marketing to find the best performing ad creatives for different stages of the funnel?

[Brajet]

Digital marketing works best when each stage of the funnel has the right message. A funnel means the steps people take from first seeing your brand to finally buying. At the top, use simple videos or images that create awareness. In the middle, share proof like reviews. At the bottom, show clear offers. Run small tests and compare results to see which creative gets more clicks or sales. This testing process shows what truly connects. How can this be improved further?

 

[Luna Logics]

Digital marketing works best when each stage of the funnel has the right message. A funnel means the steps people take from first seeing your brand to finally buying. At the top, use simple videos or images that create awareness. In the middle, share proof like reviews. At the bottom, show clear offers. Run small tests and compare results to see which creative gets more clicks or sales. This testing process shows what truly connects. How can this be improved further?

I think this idea is strong, but it can be improved by focusing more on audience behavior signals rather than just clicks or sales alone. In my opinion, different creatives should be tested based on how users interact like watch time, scroll depth, or add-to-cart actions because these show intent more clearly. Also, using storytelling in top and middle funnel ads can warm up cold audiences better than direct selling. Finally, successful marketers don't just find winning creatives once they keep iterating and updating ads based on changing trends, seasons, and customer preferences to maintain consistent performance.

 

[Anthony Joshua]

Digital marketing works best when each stage of the funnel has the right message. A funnel means the steps people take from first seeing your brand to finally buying. At the top, use simple videos or images that create awareness. In the middle, share proof like reviews. At the bottom, show clear offers. Run small tests and compare results to see which creative gets more clicks or sales. This testing process shows what truly connects. How can this be improved further?

Honestly, for me, I am paying close attention to engagement and conversion numbers when checking ad creatives across the funnel. A creative that gets many clicks may still fail to bring sales later. I prefer looking at the full customer journey before deciding which creative is actually performing best.