Ask Why do some viewers drop off after the first snap in a Story?

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I keep getting confused by Snapchat metrics. I put my Stories together with a lot of thought and try to kick things off with something eye-catching. I check the analytics after each post and notice that some people just leave after the first snap.

Sometimes, I mix up my intro or try a different style to see if it changes anything. I even go back to rewatch my own content and compare it to earlier Stories.

Why do some viewers drop off after the first snap in a Story?
 

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