Some people follow brands because they enjoy the content, not because they plan to buy. A food brand might post recipes that people love to save and try at home, but those same people already buy similar products from a local store. Following a page is easy and free, but buying requires trust, the right price, and the right timing. It does not mean those followers are useless either. They still share content and bring in people who may actually buy. What do you think makes a follower eventually decide to buy?
Ask Why do some people follow a brand on social media for years without ever buying a single thing from them?
- Thread starter Newman
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