Ask What's the average CPM for mobile ads

[Beejay]

The average CPM for mobile ads varies based on region, format, and industry. For display ads, the CPM typically ranges from $1 to $3. Video ads often have higher CPMs, averaging between $6 and $12. Interstitial ads, being more engaging, can reach CPMs of $4 to $10. Rich media and rewarded video ads may go even higher, depending on the target audience and placement. Factors like app popularity, user demographics, and ad relevance also influence CPM rates. You can optimize your revenue by selecting high-performing ad formats and targeting high-demand audiences in competitive markets.

 

[Dean101]

On average, you're usually looking at around $1–$5 CPM for basic display ads and maybe $5–$20 CPM for video ads since they grab more attention. If your audience is in the U.S. or other high-income countries, expect the rates to be on the higher side. In general, it's safe to assume around $5–$10 CPM as a decent middle ground. Basically, it's not super cheap, but it's not crazy expensive either

 

[Anthony Joshua]

I've seen people expect huge CPMs for mobile ads without real context, and that's usually unrealistic. While some premium formats or markets see strong rates, more typical mobile ad CPMs are modest, especially for basic display ads. If your traffic comes mostly from lower‑value countries or formats like simple banners, CPM can stay under $5. Don't judge performance just by CPM alone—you also need good engagement and relevance.