Ask What is open rate vs total opens?

[nuraholdng]

Open rate and total opens are two important email metrics, but they measure different aspects of your email campaign's performance.

Open rate refers to the percentage of recipients who opened your email out of the total number of successfully delivered emails. It is calculated by dividing the number of unique opens by the total number of delivered emails, then multiplying by 100.

Total opens is the total number of times your email has been opened, including multiple opens by the same recipient. This metric counts each instance, so if a recipient opens your email twice, it will be counted twice.

Both metrics offer valuable insights into how well your email is engaging the audience.

 

[Newman]

Email marketing has many metrics that the email marketers need to be aware of in order to have a successful moment with it. Among is knowing some metrics. Among the metrics to know is total open rate and open rate. Total open rate is defined as the number of open email, even including the ones that are opened multiple times. Open rate will only defined the one that are opened making the total number sent.

 

[Anthony Joshua]

Open rate and total opens are related but different. Open rate is the percentage of people who opened your email compared to the total number of emails sent, so it shows how effective your subject line and timing are. Total opens just counts every time your email was opened, even if the same person opened it multiple times. Open rate gives a clearer view of unique engagement, while total opens can show overall interest but may be inflated if people reopen emails many times.