Ask What is a good email open rate on Substack?

[full babu]

A good email open rate on Substack typically falls between 40% and 50%. Substack's audience is often highly engaged, as subscribers have opted in specifically to receive content from creators. However, several factors can influence open rates, including the quality of the content, the subject line, the timing of the email, and the relationship between the creator and their audience. To improve open rates on Substack, it's important to build a strong, engaged subscriber base, write compelling subject lines, and send emails consistently. Regularly analyzing performance metrics can help you understand what works best for your specific audience.

 

[Brajet]

That's because people on Substack actually want your emails—they signed up for a reason. If you're getting over 50%, you're doing awesome. Open rates can totally depend on your topic, how big your list is, and whether your subject lines grab attention. Smaller lists usually see higher rates, while bigger ones might dip a bit. Keep in mind that open rate data isn't perfect—Apple's Mail Privacy Protection can inflate numbers a bit. So, don't obsess over it.

 

[Anthony Joshua]

A good open rate on Substack is often around 40 percent or more for most newsletters. Because subscribers signed up because they want your messages, you often see more opens than in regular business email lists. Some creators with very engaged communities can see 60 percent or even higher. If your open rate is much lower than 40 percent, it might mean your content is not matching what your audience expects, or your subject lines could be improved to draw more interest.