What do you think email marketing is all about?

[Beccabit]

Email marketing is all about sensitisation of the people and creating awareness for the users in order to ensure more patronage. It includes compiling the list of the mail users that we want to target and using the right format and templates to send mails to the users.

It doesn't require much skill but there should be skill of persuasion that is needed while composing the mails to win the hearts of the readers. What do you think about this? Share your opinions about this?

 

[Anthony Joshua]

For me, email marketing is about building relationships and driving results. You create a list of people who are interested, send them useful content, and track how they respond. It's not just sending messages—it's understanding your audience, giving value, and encouraging clicks or sales. The more targeted and helpful your emails are, the better the results.

 

[Brajet]

It's using emails to talk to folks who actually signed up because they're interested, not random strangers. The goal isn't to spam inboxes, but to share things that are useful, interesting, or maybe even fun to read. Good email marketing feels more like a quick "hey, here's something you might like" than a sales pitch. It's also about getting to know your audience by seeing what they open or ignore