Ask What are the key factors to consider when segmenting a Snapchat audience?

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I keep feeling a little unsure when it comes to breaking down my Snapchat audience. I post new stories pretty often and watch how the numbers shift each week. Sometimes I look at who views my snaps and notice patterns, though I can't always make sense of them.

I like trying different content styles. I check how many people watch all the way through versus who drops off early. I even went back over past analytics to spot any changes.

Now I'm stuck wondering if I've missed something really important in the process. What are the key factors to consider when segmenting a Snapchat audience?