Ask What’s actually working for influencer for keeping their TikTok audience engaged long-term?

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I keep thinking I'm missing some secret when I check my TikTok account. I post regularly and try to experiment with different ideas that seem fun to me. Every time my content gets a little attention, I feel like I might finally be figuring things out.

Then things slow down, and I notice some viewers stop interacting. I even looked back at my older videos to compare what I did differently. I still get confused trying to spot any clear trend.

What's actually working for influencers for keeping their TikTok audience engaged long-term?