Ask What’s a fair starting rate for Instagram-influencers doing Reels in 2025?

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I'm a bit confused about where to even begin with this topic. I started doing Instagram collaborations last year and have made a few Reels for different brands. Sometimes they reach out with a number, and other times they ask me to set my own rate.

I look back at my past deals and wonder if I'm underselling myself. I've checked what some friends do, though we all have different stats.

What's a fair starting rate for Instagram-influencers doing Reels in 2025?
 

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