Ask Is it true that a marketing strategy that worked well last year can stop working completely this year?

[Newman]

Marketing strategies can lose their effect surprisingly fast. Consumer behavior changes, platforms update how they display content, and competitors copy what is working until it no longer stands out. What got attention twelve months ago may be completely ignored today because the audience has already seen it too many times. A strategy built around a specific platform feature can also become useless overnight if that platform removes or changes the feature. Why do you think some businesses are slow to update their marketing strategies even when results start dropping?