Ask Is a 20% open rate with 40% click through & 10% conversion good?

[MudFan]

A 20% open rate, 40% click-through rate, and 10% conversion rate can be considered good depending on the industry and goals. Generally, an open rate of 20% is above average, as most email campaigns average around 15-25%. A 40% click-through rate is excellent, as it shows a high level of engagement from recipients. A 10% conversion rate is also strong, especially if your campaign has specific goals like sales or lead generation. However, the effectiveness of these metrics depends on your target audience, the quality of the email list, and the offer you are promoting.

 

[Dean101]

A 20% open rate means one out of five people actually opened your email which is not bad at all. But that 40% click-through? That's crazy good! Most people dream of getting even half of that. And a 10% conversion rate? Super solid. It shows people aren't just clicking, they're actually doing what you want them to do. Basically, your email game is strong. If you can nudge that open rate up a bit more, you'd have an absolute winner. Overall, it sounds like you're doing something right

 

[Anthony Joshua]

A 20% open rate is okay, but not amazing. The good thing is your 40% click-through rate is very high compared to most campaigns, which shows your email content and links are very engaging. The 10% conversion is decent, especially if your goal is sales or sign-ups. Overall, it's a solid performance, but you could try to improve your open rate to reach even more people.

 

[Brajet]

But the real flex is that 40% click-through rate. That's high. Like, people aren't just opening… they're actually interested. And a 10% conversion rate? That's strong. That means the people clicking are the right people, and whatever you're sending them to is clearly working. If you want to level up, you could try bumping the open rate a bit. But overall? You're in a good spot.