Ask How would you spend extra money in SEM if you had a day to deploy it?

[Dean101]

I would increase budgets on high-converting campaigns to capture additional qualified traffic while monitoring results closely. Testing new ad copy variations would help identify messages that attract more clicks and conversions. I'd also invest in audience segmentation, targeting users based on intent, demographics, and past behavior to improve efficiency. Expanding keyword coverage with carefully selected long-tail terms could uncover untapped demand and lower competition. Part of the budget would go toward remarketing to re-engage visitors who showed interest but did not convert. These insights could guide future optimization and scaling decisions.