Ask How to calculate your ad CTR click-through rate on email Marketing?

[Valentim]

Calculating your ad click-through rate (CTR) in email marketing is straightforward. First, you need to gather some data. Specifically, you will need the total number of clicks on the links in your email and the total number of emails delivered.
Once you have that information, you can use a simple formula: CTR equals the number of clicks divided by the number of delivered emails, multiplied by 100. For example, if you sent out 1,000 emails and received 200 clicks, your calculation would look like this: (200 divided by 1,000) times 100, which gives you a CTR of 20%.

 

[Dean101]

It basically shows how many people actually clicked a link in your email compared to how many got it. All you do is take the number of clicks, divide it by the emails that actually landed in inboxes, and then multiply by 100 to get a percentage. So, say you sent 1,000 emails, 950 got delivered, and 95 people clicked a link, that's a 10% CTR. It's a handy way to see if your emails are interesting or if people are just ignoring them

 

[Anthony Joshua]

To find the CTR for an ad in your email, you use clicks divided by opens, then multiply by 100. For example, if 50 people clicked out of 400 opens, the CTR is 12.5 percent. This helps you measure how engaging your email really is. Even though email tools calculate it for you, knowing the formula makes it easier to understand why one email performs better than another. It guides you in testing new copy, buttons, and ad placements.