Ask How important is going live for a TikTok influencer’s audience connection?

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I always get a little unsure thinking about going live on TikTok. I see other influencers talking with their followers in real time, and I wonder if I'm missing out. Sometimes it feels like everyone else makes going live look so easy.

I have hit the live button a few times, just to see what would happen. A couple people joined, and I tried chatting or answering their questions. It felt different from just posting regular videos, and I'm still trying to figure out if it really matters much.

How important is going live for a TikTok influencer's audience connection?
 

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