Ask How do you decide which brand deals align with your personal values?

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I get a little lost whenever a new partnership email lands in my inbox. One day I feel confident in my choices. The next day, I start rethinking if a deal actually matches who I want to be online.

I've had conversations with friends about brand values and saw where my own line sits. I've accepted some collaborations that felt right and turned down a few offers after checking their background. I read through brand missions and ask myself if I can see my name next to theirs.

I want my content to stay honest with what I believe in. How do you decide which brand deals align with your personal values?
 

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