Ask How do TikTok influencers set their rates for sponsored posts?

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I keep wondering how all of this actually works. I see TikTok creators talking about brand deals and sponsored posts all the time. I tried reaching out to a few companies and even got a couple of responses.

I post regularly and keep track of the brands that like or comment on my content. Sometimes, I compare what people say online, then check what happens with my own account. The numbers seem random, and every influencer I talk to gives a different answer.

Has anyone figured out how TikTok influencers set their rates for sponsored posts?
 

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