Ask How do text message open rates compare to email open rates?

[yooooh]

Text message open rates generally outperform email open rates. Most text messages are opened within minutes of being received. Studies show that text messages have an open rate of around 98%, while email open rates typically range from 15% to 30%. Text messages are more immediate and tend to be more personal, which contributes to their higher engagement. Emails, on the other hand, can get lost in crowded inboxes or end up in spam folders. However, emails are still better for more detailed information and longer communications, while text messages excel in short, time-sensitive messages.

 

[Anthony Joshua]

I've compared SMS and email for my campaigns, and texts get opened way more often. People tend to check messages right away, while emails can get lost in Promotions or spam folders. Even if the email list is engaged, SMS still outperforms it in speed and open rate. Of course, email has its place for longer content, but for urgent or high-priority messages, texting usually works better.

 

[Dean101]

SMS usually has like a 90–98% open rate, and people tend to check them almost right away because your phone buzzes and it feels urgent. Emails are way lower, usually around 20–30%, and a lot of them just sit there unread or get ignored in spam or promo tabs. Basically, texting feels personal and instant, while email feels like "I'll deal with it later"… and then you forget. That's why companies use texts for stuff like reminders or quick updates, and emails for longer messages or marketing.

 

[Ahmedo24]

Yeah the open rate for text messages or SMS is far higher than email open rate but the impact of the content is another thing. If your intention is for a call to action that involves clicking of links email remains the best option compared to text messages.