Ask Do you think businesses make better returns from influencer campaigns or from more traditional digital marketing channels?

[Brajet]

Influencer campaigns can work really well for some businesses, especially when the influencer has a loyal audience that trusts what they say. But traditional digital channels like email marketing, search ads, and SEO tend to give more consistent results over time. Influencers are great for quick attention, but that attention does not always turn into sales. A business with a clear message and good targeting on Google or Facebook can reach the right people more steadily. What channel do you think gives better long-term value?

 

[Luna Logics]

For long-term value, traditional digital channels like SEO, email marketing, and paid search usually perform better because they are more controllable, measurable, and consistent over time. Influencer marketing can be powerful for short-term awareness and trust-building, but results often depend heavily on the influencer and don't always scale or repeat reliably. In most cases, the strongest strategy is using influencers for visibility while relying on core digital channels for steady, long-term growth.