Sometimes we do override BMF.io's default waterfall logic, especially when we notice performance issues or want to test different demand partners. The default setup is usually solid, but it's not always perfect for every scenario. For example, if a certain partner is underperforming or we have a direct deal that pays better, we'll manually move things around to prioritize higher-yielding options. It's all about optimizing revenue and user experience.
Ask Do you as a publisher ever manually override BMF.io default waterfall logic?
- Thread starter genevie
- Start date
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