Ask Can a TikTok influencer make money without brand deals?

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I keep getting a bit mixed up every time I scroll through TikTok and think about what makes this platform work. I started sharing clips of my hobbies, played with popular trends, and watched my videos grow at different speeds. I post whenever inspiration strikes and try out new formats, just to see what pulls people in.

I check my analytics, notice some weeks bring lots of views, and sometimes see money show up in small amounts. Content creation gets me excited, especially when random videos do well.

Has anyone figured this out for themselves? Can a TikTok influencer make money without brand deals?
 

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