Ask Can a business with no ad budget still compete in a space full of people spending heavily on ads?

[Brajet]

Paid ads can get attention fast, but they are not the only way to grow. A business without an ad budget can still attract customers through content that ranks on search engines, social media posts that get shared organically, or partnerships with other people or businesses in the same space. These approaches take more time to produce results, but they can build a loyal audience that keeps coming back without a single naira spent on ads. The challenge is that it requires patience and consistent effort, which not every business owner can sustain. Do you think organic marketing is still a reliable path to growth, or has it become too slow to be worth the effort?