Ask Are giveaways still a smart growth strategy for Facebook influencers, or dead in 2025?

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I honestly feel a bit unsure about giveaways in 2025. I see people talk about old strategies, and I remember giveaways used to pop up in my feed all the time. I actually ran a few last year with some small prizes. I made the rules simple and shared the posts as much as I could.

I noticed a bump in followers when the giveaways were live. Some of those new people stuck around, others disappeared once things ended. I still wonder if it made a difference or just looked good for a few days.

Are giveaways still a smart growth strategy for Facebook influencers, or dead in 2025?