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I think goals matter because digital marketing can get messy fast. There are so many tools, channels, and numbers to look at. When you have a goal, like increasing website signups or getting more followers, it keeps everything focused. It's easier to measure what's actually improving and what's...

I get the part about bots and competitors, but how are you actually supposed to tell the difference between a real person and click fraud when it happens? Like, if my ad gets a hundred clicks in an hour, but no sales, how do I know that was all fraud and not just a bad ad copy that didn't...

I am a kenyan enthusiastic and experienced freelancer.