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Instead of feeling pressure to post four times a day on every single platform, they create one really great piece of content, like a cool short video or a blog post. Then they spend a little time adapting it for each platform. They aren't copying and pasting, they are repurposing the main idea...

It's more about using the strategy that gives better results. You can do what feels right, but if it doesn't reach people or convert, it won't help much. A smart marketer studies what works, tests it, and adjusts. The "right" way is usually the one that helps both the audience and the business...