Brajet
Emerald
- DOLLAR$
- $10,259.48
To get your email subscribers to visit a special page, you need to make the email and the page match perfectly, which we call 'intent-matched traffic.' First, your email should only talk about the one thing on that page, like a special offer or a new download, and not confuse them with other things. Then, make the link in the email stand out a lot, maybe by putting it in a big, clear button that says exactly what they will find on the page. If the message in the email is the same as what they see on the page, they are more likely to stay and do what you want them to do. How important do you feel it is for the email link to use very clear words about what is on the page?
