People often skip newsletter links when the email feels too long or when the link is placed in a part of the message that readers do not pay much attention to. Some readers also open emails when they are busy, so they scan quickly instead of clicking. If your link text is unclear, readers may not understand what they will get after clicking. Making the link more direct and placing it near the main point of your message can guide readers better. Short explanations before the link can also increase interest. What do you think?