Ask Should I send emails on public holidays?

Newman

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Sending emails on public holidays can be helpful or ignored depending on how it's done. People usually get fewer work messages on holidays, so your email might stand out more. But if it feels like a normal sales pitch, many will delete it without reading. It's better to send a short and cheerful message that fits the mood of the holiday, such as a thank-you note or a small discount gift. Timing also matters; sending too early or too late can make it less effective. Testing it once or twice can help you see if people respond well or not. What do you think is the best kind of email to send during holidays to keep it friendly and not too promotional?
 
Sending emails on public holidays can work if you have something special to offer that fits the occasion, like a holiday sale or a limited time deal that people might actually want to see. The problem is that many people are not checking their work emails on holidays because they are off spending time with family.
 
If you send business related emails on a holiday, they might get buried under all the other emails that come in, and by the time people check their inbox again, your message is already old news. You need to think about whether your audience is the type that checks emails during holidays or if they completely disconnect.
 
It depends a lot on what kind of business you run and who your customers are in terms of their habits and schedules. If you sell to regular consumers and your email is about a holiday promotion or something fun and light, people might actually appreciate getting it because they have free time to browse and shop.
 
I think holiday emails work best when they don't feel like they're trying too hard to sell something. If I receive a simple thank you message or a holiday greeting with a small discount, I'm much more likely to read it than a long sales email. People are usually spending time with family or relaxing, so keeping it short and friendly makes a better impression.
 
For me, a holiday email should focus on building the relationship instead of making a quick sale. A warm message, a small gift, or even early access to a future offer feels much more thoughtful than filling the email with promotions. I believe people remember brands that respect their time, especially during holidays.
 

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