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Ask Is it good to upsell during checkout or after purchase on e-commerce store?

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I've been feeling a bit uncertain about when to upsell on my e-commerce store. I have tried suggesting extra products during the checkout process and also experimented with offering add-ons after a purchase is complete. I tracked how customers responded in both cases and looked at conversion rates and follow-up sales.

I noticed some shoppers add items during checkout, while others seem open to offers after buying. It feels tricky to decide if upselling during checkout or after purchase works better for steady growth.

Is it good to upsell during checkout or after purchase on e-commerce store?
 
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Doing it at checkout works great because people are already in buying mode, so a little upgrade or extra add-on feels easy to grab like warranties, bundles, or premium options. After someone buys, upsells can still work, usually through emails or app notifications, but you gotta make it feel helpful, not pushy. Basically, checkout upsells catch impulse buys, and post-purchase ones work off the trust you've built. If you play it right, both can get you more sales
 
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At checkout, throwing in related stuff can feel natural since they're already buying. Just don't overload them with options, or it can get annoying. After the purchase, follow-up emails or people also bought suggestions are great because the sale's done, so it feels less pushy. Honestly, the best move is a bit of both with some small suggestions at checkout and then some targeted offers later.
 
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At checkout, you can suggest a slightly better version of what they're buying or a useful add-on. But don't go overboard, or it feels pushy. After they buy, sending a follow-up email with stuff that goes with their order usually works better because they already trust you. The trick is to make it helpful, not just a buy more push. If it actually adds value, people are more likely to bite
 
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Post-purchase upsells usually feel safer and more effective long term. During checkout, customers are focused on finishing the order, so extra offers can sometimes distract or even annoy them if not done perfectly. After they've bought, though, they're in a positive mindset and more open to a simple, relevant add-on. If you keep checkout upsells very small and highly related, they can work but for steady growth without risking conversions, I'd lean more toward post-purchase offers and keep testing what data shows.
 
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Just like others above me have rightly said in their comments above. Many e-commerce business owners will prefer to upsell after purchase. There are many changes that can be made during this moment. And upselling after each checkout may seem so stressful for the e-commerce business owners.
 
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You could consider combining both approaches for a comprehensive upselling strategy. Offering relevant add-ons or upgrades during checkout can increase the average order value, while following up with personalized post-purchase recommendations can lead to repeat sales and enhance customer loyalty.
 
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It is best to upsell after purchase, checkout is meant to be fast, not crowded. So if you choose to upsell during checkout it adds friction and kills conversions. After purchase feel natural because the buyer is already committed and trust you so it is best
 
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Both strategies have their merits, and it really depends on your specific business and customer base. Some customers might appreciate the convenience of adding extra items during checkout, while others may prefer to receive upsell offers after making a purchase. Ultimately, it might be beneficial to test both approaches and see which one yields better results for your e-commerce store. Remember that the key is to make the upsells relevant and valuable to the customer to maximize their effectiveness.
 
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