Newsjacking can totally help in digital marketing if you play it right. It's basically jumping on whatever's trending in the news and using it to promote your brand. Since people are already talking about it, your post has a better chance of getting noticed and shared. It makes your brand seem current and in the loop. But you've gotta be quick—wait too long and it's old news, or worse, you could come off as cringey if it's not a good fit. The key is to pick stuff that actually makes sense for your brand. Done well, it's a cool way to get attention without spending a ton of money on ads. Just be smart about it!