When you spend more time managing tools than actually doing marketing work, that is a sign you have too many. Some agencies use ten or more tools, but most of the work gets done with three or four. Every extra tool means another login, another bill, and another thing to learn. If two tools do the same job, one of them is not needed. Simplicity usually leads to better results than having every tool on the market. What do you think is the right number of tools for a small marketing team?