Personal branding means people already know who you are and what you stand for before they ever work with you. In digital marketing, this matters because the field is full of people claiming to be experts. If you have a visible track record, a body of content, or a reputation in a specific area, clients and employers notice that. It becomes easier to get opportunities because people feel they already know what you bring to the table. What do you think is the most important part of building a personal brand in this field?