White hat SEO means following Google's rules to rank your website. This includes creating helpful content, using keywords naturally, and earning backlinks from trusted sites. Black hat SEO is when people try to trick search engines by doing things like buying fake backlinks, stuffing keywords, or copying content from other websites. White hat SEO takes longer but keeps your site safe. Black hat might work quickly but Google usually finds out and penalizes your site badly. What do you think makes beginners lean toward black hat methods even when they know the risks?