A negative keyword list is a list of words you tell the ad platform not to show your ad for. This helps you avoid wasting money on people who are not looking for your offer. For example, if you sell paid software, you can block words like free or cracked. Review your search terms report often and add useless words to the list. This keeps your traffic clean and focused. Does keeping the list updated weekly make campaigns more profitable?
Ask What is the best way to use a simple negative keyword list?
- Thread starter Brajet
- Start date
This is one of the metrics to be set up by the marketers as well. This will prevent wastage of making and time. It is not everybody that will buy your products even when most people show interest. Just try to block those that you have perceived not to be your audience.
Anthony Joshua
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A simple negative keyword list works best when it is built slowly, not all at once. At the start, it is hard to guess every bad search term, so it is better to run the ads first and then check what people are actually typing. When you see clicks that bring no value, you add those words to the list.
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