Recent content by Vollvo

A successful open rate for email campaigns typically falls between 18% and 30%. If you achieve a 35% or higher open rate, you can consider it an excellent result. Factors that influence these rates include the relevance of your content, subject line appeal, and the quality of your email list. A...

Clicks-per-open rate measures the percentage of people who clicked a link in your email after opening it. This metric shows how engaging your email content is to the reader. You can calculate it by dividing the total clicks by the total opens and multiplying by 100. A high clicks-per-open rate...

The Unique Open Rate in email marketing refers to the percentage of individual recipients who opened your email at least once. Unlike the regular open rate, which can count multiple opens by the same person, the unique open rate only counts each recipient one time. This metric gives you a more...

If your campaign has high open rates but low CTR, something might be wrong with your email content or call to action. You should check if your call to action (CTA) is clear and compelling. You must ensure the CTA stands out in your email. You should test different button colors and placements...