Recent content by Stevensmith

The copy and visuals need to grab attention fast because people scroll past ads constantly. You have maybe two seconds to make someone stop and actually read what you're saying. Use clear headlines that tell people exactly what they're getting, not vague stuff that sounds clever but doesn't mean...

It means splitting up services so people can buy them separately instead of as a package deal. Think about how streaming changed TV. You used to have to buy cable with hundreds of channels even if you only watched five. Now you pick Netflix or Hulu or whatever you actually want. Digital...

I think the real power is in using all these methods together. SEO brings in new people from search engines. Social media helps you build a brand personality and connect with them. Then, email marketing keeps them engaged. Using just one method is good, but using them in combination is what...