Recent content by Stefaneeves

If you're bidding on broad keywords, you might end up paying for clicks from people searching for things you don't actually offer. For example, if you sell premium shoes and someone searches "cheap shoes," your ad might show up, but they're not your customer. Adding "cheap" as a negative keyword...

I used to fall into this same trap a few years ago. Every time a new trend came up, I tried it, thinking it would change everything. But it only drained time and money. What helped me was focusing on what brings results and sticking to it. Once I stopped comparing my marketing to others, things...